December 08, 2008

Incredible !ndia

While crossing the street in front of my office building in Vancouver, I noticed an interesting message plastered on a public bus passing by. "Not all Indians are polite, hospitable and vegeterian" it boldly stated.

The punchline was the picture of a Bengal tiger underneath staring right back. The Government of India's Ministry of Tourism promotes the nation through the Incredible !ndia campaign. This eye catching advertisement was a step in the right direction for marketing one of the world's premier tourist destinations.