August 08, 2012

Busan Motor Show 2012

I caught a high speed KTX train from Seoul to Busan, South Korea's second largest city. I planned to visit the Busan International Motor Show. The theme of the event was "voyage of the green car across the ocean". Korea has a strong automotive industry, featuring brands such as Hyundai, Kia, and Samsung Motors. The aftermarket modifiers had set up stalls outside the main entrance to the exhibition hall, replete with local talent. I enthralled the paddock girls by posing for a few photos with them, and continued doing the same once inside the venue. After my volunteer duties were fulfilled, I had time to peruse the cutting edge technology on display.

I made my traditional stop at the BMW VIP area, casually resting my arms on the second floor balcony and sipping on an iced tea. Beautiful girls shot me hot glances from below, while their boyfriends clenched their fists in fury and quickly ushered them past the platform. Like China, luxury items such as high end cars, gourmet coffee, and designer purses are all the rage in South Korea. A new car is such a status symbol that many show off their recent purchase by not removing the blue door guards glued on the sides of vehicles for protection during initial transport from the factory to the dealership.

I came to the motor show because cars are both a passion and an integral part of my daily work, but most spectators came for other reasons. The brands made sure to capture these eyeballs by providing copious quantities of non-vehicular entertainment. There was such an abundance of models, actresses, and girl groups that I had trouble taking pictures of the cars without one or another appearing in my shots. Whenever large crowds formed around the pavilion of a particular car manufacturer, it was a sign that some celebrities had made an appearance there. I caught a glimpse of the K-pop group Dal☆Shabet performing their critically acclaimed song "Hit U".


"I would rather cry in a BMW than smile on the back of my boyfriend's bicycle." ~ Ma Nuo, a girl on a Chinese dating reality show