December 21, 2011

A Man And His Dicos

Dicos is the premiere homegrown fast food chain in the People's Republic of China. Whenever I was in a Tier 2 or Tier 3 city and spotted a franchise, I would rejoice. At some point during my stay in that town, I would dine at Dicos. In a strange place the hint of the familiar is enough to calm the nerves. Be it at the beginning of the day before I braved the unknown, for a lunchtime break in the midst of adventuring, or to wile away the hours until a midnight train arrived to whisk me back to Beijing, Dicos was always there in my hour of need.


The heavyweight duo of KFC and McDonalds dominated the big cities, so Dicos focused on areas where they had yet to set foot in. Some of my travel partners sulked while I enjoyed each zesty bite of processed goodness, while others refused to enter the outlets altogether. During Ramadan in Kashgar there was barely a restaurant open, yet my fellow traveller Preston steadfastly refused to entertain the thought of obtaining sustenance at Dicos. Fortunately, most readily embraced the joy of Dicos. Friends would send me an instant message from afar, saying they had stumbled upon a Dicos in Inner Mongolia or some such place.

The staff at any Dicos, being Chinese, found me completely incomprehensible. Once I pointed to a combo I wanted to order, but they only gave me the burger. I again pointed to the combo I wanted and they gave me another burger. The manager came out to see what all the fuss was about. He figured out I wanted a combo, so he added it to my increasingly long bill. Other travelers had similar experiences, often accepting the items they received (but had not ordered) with serene expressions on their faces.

Physically a Dicos outlet looks like a cross between a McDonalds and KFC outlet. The format and presentation of the food is similar. It tastes somewhat better, but not in any discernible manner. Perhaps it was the knowledge that my days in Dicos were limited to my time in the far reaches of China that made it so enjoyable. To know that no other foreigner had defiled the premises before I was an uplifting thought. I estimate I visited about 25-30 Dicos in my two and a half year stay in China.

*****

Go: Dinner at Yoshinoya.
Preston: Why? 
Arnab: No Dicos nearby.
Preston: You are shameful.